Andrew Goodwin theory

1. Exemplify Genre Characteristics

Coldplay- Charlie Brown 

in this video repetition is used a lot. the shot of the band (Coldplay) is used a lot. alongside shot from the narrative of the video. this feature fit with the genre of the song. it is a typical feature for rock/ indie rock bands to have continuous shot of the band singing on stage. away from the separate shot of other key characters in the narrative side of the video.

2. Male gaze Theory

   

The Robin Thicke video Blurred Lines represents Goodwin's idea about the male gaze theory in music videos. the video has received a lot of controversy due to its exploits of the female body. the video includes a lot of half naked women walking around and glorifies this idea that women are objects to be looked at.

3. Succinct relationship between music + visuals 


this song is a great example of a video that has a great video to go with it. the videos visuals closely reference the lyrics of the video. this another one of the points Goodwin made about music videos.

4.  Star Appeal

 

the Taylor Swift Bad Blood video is a good example of Goodwin's theory of record labels needing videos to include extreme close ups of the artist and in which they brake the 4th wall. which is a reoccurring thing throughout the video.

5. Use of Intertexuality 

 

another coldplay video that is good to use that shows intertextuality is the hurts like heaven video.  the whole video is drawn in the style of a comic book. the video together uses still images to look like a moving image.

Iconography of our potential music video

For this image we wanted to recreate what is seen in a lot of indie pop music videos. we found that in a lot of these videos they have a lot of shots focusing of the shadow  cast of the model. In the videos themselves these shots help to create an atmosphere which usually reflects the tone of the song (which is usually slow and slightly ambient). 

 In this photograph we wanted to show portray height. Birdseye views, long and wide shot of high up locations is another common feature in indie pop videos. these shot are usually used to convey power and dominance and also to contribute to the narration of video. 

We thought this was a great shot showing the landscape of the city. the shot is often used to set the scene for the video this shot is called an establishing shot. the shot can also be used to portray the emotions of the lead character











We took some picture of what a common location an indie music video would have. it is common for them to include a dark, slightly derelict looking room (usually a bedroom). a location like this is usually used to convey some kind emotion by putting the main character in the environment it gives you a more in depth idea about the story the video is showing and a clearer understanding of the character. lighting will play an extremely important part in our music video and these picture give us a better understanding of  lighting techniques.

  

Socialism defined.

A2 music videos

                                                   A2 "Let It Go" (A-Grade)

Whilst doing research for ideas for our own music video we stumbled across this A2 piece of coursework that students like ourselves have created for their own project. The reason this one stuck out to us is mainly because of how well constructed it is. Every detail has been taken into consideration when creating this music video, from the costume to location to the main actor used. The person acting as the artist within the music video fits the typical genre and it could almost be believed that he actually wrote and sang the song himself-its convincing. This may be a technique we try to mirror within our own project.


                                                   A2 "Promises" (A-Grade)

The second video we came across was different to the first as it used more of a narrative in order for the audience to connect with the song. What made this music video so interesting was its use of camera shots. There was a shot within the first minute of the song that was angled from the cameras point of view focusing in on a mirror to show the main character lying on the bed. This was an interesting shot because although it was a simple technique it was very effective making it easier for the audience to gain a sympathetic connection with the character.                   


     
                                        A2 "Tove Lo" (A-Grade)

Finally, we came across this music video which we couldn't help but love due to its narrative, camera angles and use of Amplifying. Although this style of music video is some what "typical" for its song nature, that's what made it so good and outstanding. The imagery within this piece mirrors the lyrics to the song really well and really guides the audience throughout watching it. Its not hard to mis-understand it and it consists of the key elements such as performance, narrative and perhaps a slight bit of montage as it notifies the audience why she is in the position she ends up in. What we will most remember to take from this video will be to get the narrative across to the audience successfully whilst also imprinting on them to make it hard for them to stop thinking about even long after they have finished watching it.

existing A2 media music videos

 We also looked at this video. we really admired the craft and thought that went into making the video. the story of the story is executed really well. i think what makes this video so great is how they have used the different shots in the video really effectively. the shots are ultimately what makes the story stand out. they help to create the emotion in the song. We also noticed how well the use lighting, costume and location to contribute to song. a really great shot to note is the shot were they use the light from the fire to highlight the models face. i think the video as a whole not only looks visually stunning but the story really sticks with the viewer.

Song ideas - Wings by Birdy

The song "Wings" by Birdy was our first song choice simply because the lyrics create a very broad idea for a narrative story. The tempo of the song is low and consists of an emotional atmosphere that varies in pitch throughout the song which could reflect different stages within the story. For example, if we were to represent a life struggle this song would be able to reflect that through its lyrics.

Good Refrence videos

 

'Coldplay'- 'The Scientist'

One of the songs we looked at was 'The Scientist' by 'Coldplay'. We mostly liked the layout of the video. what we liked about the video was how the whole video has a specific structure. the video itself is in reverse but the lip syncing is in time with the song. We liked how this linked with the song itself, this is a very unique way of filming a narrative music video.



'Arcade fire'- 'The Suburbs'

 

Another song we looked at was  'Arcade fire'- 'The Suburbs'. this song has a quite upbeat tempo which I think would be quite interesting to use for our idea. the idea we looked at was some sort of story driven issue with the main character of the video. The song itself is very narrative with the lyrics and I think this would be a quite good song to use for our video.






 

Bastille- Of the Night