Andrew Goodwins Theory.

                                     Andrew Goodwins Theory put into practice
                                                Taylor Swift - Blank Space

Andrew Goodwins Theory consists of 5 major steps:
                                1) They emplify genre characteristics
                                2) Frequent references to the notion and looking of women
                                3) Succinct relationship between music and visuals
                                4) Star appeal - focus on the artist as the star
                                5) Use of intertextuality and the referencing of pop culture

Taylor swifts - Blank space:
                                1) The video does emplify genre characteristics as it has a typical love narrative and the break down of a relationship and most music videos are now based around love of the effects of love. What makes it different is it consists of a story based around Taylor Swift and the male character acts more of a prop whilst the lyrics she sings act as the words to the argument they are both having.
                                2) The video doesn't make a lot of reference to the notion and looking at women in a sexual context as such but it could be argued that Taylor swift is looked at in a stereotypical view of women in a more psychopathic context. What I mean by this is the narrative of Blank Space symbolises how women are insane when they are in a relationship and so it could be argued that women are stereotypical seen as "crazy" in this music video rather than obviously sexualised as suggested in Andrew  Goodwin's theory.
                                3) The music video Blank Space does amplify the relationship between music and visuals as one of the lyrics is "They'll tell you im insane" and then a shot of Taylor Swift with mascara running own her cheek whilst holing her hair and bulging eyes does fit the criteria of insanity. That and the lyric (and title of the song) "I've got a blank space baby and ill write your name" whilst a visual of a tree comes into shot with Taylors name and the male characters in a love heart. Hence proving Andrew Goodwin's 3rd factor of his theory to ring true.
                               4) This music video definitely uses Taylor Swift (the artist) as the main star of the music video and how the narrative is entirely devoted to her and her relationship with men. This is evident as she is in practically every shot, whether that be her standing on a horse singing to her stabbing a cake on her bed whilst chocolate spurts out of it instead of blood. All the while adding to this idea that her and women in general are "crazy" when trapped in the web of love.
                               5) Intertextuality and referencing to pop culture is evident in this music video through its use of location, narrative, performance and props. Every detail has been carefully considered and constructed to ensure the targeted audience not only feel Taylor swifts style of music but also what is popular in that genre (pop) today within modern society. This is reflective in the use of Red lipstick on Taylor Swift, the horse to symbolise wealth and narrative of a typical love story.

Overall, this is a perfect example of Andrew Goodwin's theory and proves that most music videos fit his theory in more than 3 of his top points.